York St John University Business School offers a number of undergraduate programmes in tourism, including Tourism Management, Tourism Management and Marketing and from September 2017; Tourism Management and Spanish. The tourism courses combine specific sectorial issues such as industry structure, culture, policy and social responsibility with key management areas such as Finance, Human Resources, Marketing and Strategy.
A key focus of the award is that it provides a knowledge base and set of skills that are academically rooted and professionally relevant, combining theoretical awareness with practical concerns. This is achieved through the extensive use of case study material from around the world and reflecting the strong international focus of the programme, together with an underpinning of relevant theory from a variety fields such as cultural geography, economics, sociology and anthropology. Central to the programme is a commitment to self-directed enquiry through project work and research and the exploration of opportunities to encounter and engage with tourism a real cultural issue and key business sector.
In the Business School we work closely with a range of tourism organisations in the city, including Visit York, the local tourism agency, the Minster Quarter, and the Continuum group which operate a number of attractions in York and nationally. As a signatory of PRiME (Principles of Responsible Management Education), York St John Business School is committed to integrating corporate responsibility and sustainability within all our programmes.
York St John University is located in the heart of the ancient city of York on a historic city centre campus. In 2016, the University celebrates it 175 year anniversary. As a leading city destination outside of London, York attracts an average of 7 million visitors a year. The city boasts a wealth of cultural and heritage attributes and a number of world famous attractions, such as the York Minster, the National Railway Museum, and the Jorvik Viking Centre. The city is a great place to study tourism.