Runa Tupari Native Travel

The development of a sustainable and socially responsible tourism sector in the region requires the active participation of rural communities. Rural community tourism not only helps to create additional income and jobs for families in rural areas; it also adds value to their culture, traditions and heritage.

Runa Tupari wants to connect visitors and inhabitants, enable mutual learning and exchange, and establish an economic activity in the region that is sustainable, doesn´t harm the environment and values indigenous and local culture.

Runa Tupari Native Travel is a tour operator specialized in rural community tourism. It was established in 2001 by the Union of Rural and Indigenous Organizations of Cotacachi (Unión de Organizaciones Campesinas e Indígenas de Cotacachi, UNORCAC) together with four indigenous communities in the District of Cotacachi – Ecuador.

Runa Tupari in the local Kichwa language means “encounter with local people” and expresses our aim to facilitate cultural exchange between visitors and the inhabitants of the region. Visitors will experience a close contact with nature and, above all other things, a truly intercultural living space.

All of Runa Tupari´s profits are reinvested to improve living conditions in the rural communities, directly through the community councils or through UNORCAC and their projects (for more information about UNORCAC and their work, please visit

Runa Tupari´s efforts have been recognized by many awards, amongst them the Merit Award by the Ecuadorian Ministry for Tourism (2008) and the Quality Certificate PACHAMAMA (2012).

Because we work directly with indigenous families by creating jobs in the indigenous communities, bringing sustainable tourism and fair trade. We offer a unique opportunity where you can enjoy with your host family in their daily lives, we also offer tours and volunteer activities.

We are able to offer a 10% discount to Tourism Concern Members.

Development in the families of the four indigenous communities, tourism, agriculture, basic services and environmental education. Learning constant use of water, soil and others. 

We focus on Social Equity. We aim to increase the number of local jobs provided by tourism. 

We aim at the protection of the environment and to have a healthy life, free from contamination. 



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