Fairaway Travel GmbH

Fairaway – 100 % tailor-made trips designed by travel experts living in the country. The trips are based on the principles of sustainability and social responsibility. Therefore we offset all CO2-emissions and connect travelers with locals. Our mission is: Better places to live in, and better places to travel.

At Fairaway each trip is 100% tailor made and therefore unique. Fairaway connects travelers with travel experts in Asia, Africa and Latin-America. The travel experts are Europeans who have been living in the destination for various years or locals. At Fairaway travelling is not about ticking off a long list of attractions. With Fairaway you travel to special places off the beaten path and you stay in small scale accommodations. We offset 100 % of the CO2-emissions of the trip. We believe that travelling makes the world even more beautiful – based on the fact that people and environment are treated with respect. Our mission is: Better places to live in, and better places to travel.

We have a very personal approach. We work closely together with our local experts, most of them we have known for many years. These are people who know their country very well and have a great passion for travel. They share our philosophy for responsible travel. We stimulate our clients to get in direct contact with locals, to meet farmers, artists and to travel to places off the beaten path. We want to stimulate our travelers to get out of their comfort zone during their holiday and really experience the country. This can be done by staying one night at a local family or by a special encounter with a local coffee farmer who is proud to share stories about his country.

By travelling in this way we create long-lasting experiences everyone will remember.

Fairaway want to strengthen the economy in the target destinations so that local people will benefit from the tourism industry. Therefore we work together with local travel partners in the countries. We experienced that there is a lot of vertical integration in the tourism industry, it’s becoming harder for small local companies to get access to the market. Fairaway provides a platform for small and medium sized tour operators and gives them direct access to the European market. 

Our approach is to increase responsible and sustainable tourism. All our travel experts are working according to the guidelines of Travelife, a certificate for sustainability. In this way we can make sure that the itinerary, the accommodations, and the activities are based on a sustainable approach. Neither animal attractions that include the torture of animals, nor activities which cause a huge environmental pollution are offered in our trips. Our travel experts will keep the CO2-emissions of our trips as low as possible. They will recommend to travel by train instead of domestic flights or to do cycling tours instead of renting a car. We are offsetting all CO2 emissions of our trips by investing in Gold Standard credits of a cooking stove project in Ghana. This project helps to reduce the use of charcoal by 25%.



About the author

Helen Jennings

Helen has studied at the Universities of Goldsmiths, Kent, Jyvaskyla (Finland) and The Arctic University of Norway (Tromsø) where she obtained a MA in Indigenous Studies. She has travelled extensively and has lived and worked in Canada, Scandinavia, and South America. Helen is particularly interested in cultural, indigenous, and spiritual tourism, ideas behind sensible ‘regulation’ and is convinced of the value of ethical and sustainable tourism.

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Croydon, UK