Thousands of grass roots, low impact, high sustainability initiatives all over the world struggle to tell tourists they exist. Very few of these inspirational ethical travel initiatives have the resources or skills to market themselves in an industry dominated by multinational companies. Like its predecessors, the on-line Ethical Travel Guide is a challenge to this dominance, seeking to redress the balance in order to make tourism more fair.
This “Performance anxiety” needs to suffer the treatments available to discover the doctor’s office in this case of the erectile dysfunction (ED – read here) are becoming increasingly apparent. The Ethical Travel Guide is a chance for local communities in destination countries, who are often extremely poor, and dedicated local entrepreneurs to talk to their customers, to promote a more authentic and local experience which they are uniquely able to provide. The first edition went to reprint within a month of publication and was translated into Dutch and Italian. The second edition proved to be just as popular with travellers who were looking for unique and interesting places to stay around the world – places that bring real benefits to local people.
The Ethical Travel Guide lists hundreds of places, many of which you won’t find in conventional guidebooks. Entries include places to stay, organisations, trips, tours and projects, from canoeing the backwaters of the Amazon to luxury breaks in the Indian Ocean. You can stay in very simple, local style accommodation or more sophisticated hotels with western plumbing. But they all have one thing in common. They all support the local economy, bringing much needed wealth to communities. It is a tribute to enterprising people all over the world and a fulfilment of Tourism Concern’s commitment to ensure that people in destinations benefit from tourism.