Thousands of grass roots, low impact, high sustainability initiatives all over the world struggle to tell tourists they exist. Very few of these inspirational initiatives have the resources or skills to market themselves in an industry dominated by multinational companies. Our Ethical Travel Guide is a challenge to this dominance, seeking to redress the balance in order to make tourism more fair.

If you know of any organisation that you think should be included please use the form below to tell us. We will then make contact and ask them to complete an on-line application  to demonstrate how they meet each of the following criteria.

Recommend an organisation

  • If you have a named contact at the organisation
  • If you have an email contact for the organisation
  • This field is for validation purposes and should be left unchanged.

We will make an assessment based on the answers given and score under each heading from 1 to 5 on how well they have demonstrated they meet each of the three strands of sustainability (social, economic and environmental). Only organisations we are comfortable listing will be included – no one can pay to get listed.

Community Well-being:

  • To maintain and strengthen the quality of life in local communities, including social structures and access to resources, amenities and life support systems, avoiding any form of social degradation or exploitation.
  • To engage and empower local communities in planning and decision making about the management and future development of tourism in their area, in consultation with other stakeholders.
  • To respect and enhance the historic heritage, authentic culture, traditions, and distinctiveness of host communities

Local Prosperity and Social Equity

  • To maximize the contribution of tourism to the economic prosperity of the host destination, including the proportion of visitor spending that is retained locally.
  • To seek a widespread and fair distribution of economic and social benefits from tourism throughout the recipient community, including improving opportunities, income and services available to the poor.
  • To strengthen the number and quality of local jobs created and supported by tourism, including the level of pay, conditions of service and availability to all without discrimination by gender, race, disability or in other ways.

Environmental Protection

  • To maintain and enhance the quality of landscapes, both urban and rural, and avoid the physical and visual degradation of the environment.
  • To support the conservation of natural areas, habitats, and wildlife, and minimize damage to them.
  • Minimise use of scarce or non-renewable resources in the development of tourism facilities and to minimise pollution of air, water, land caused by the generation of waste by tourism enterprises and visitors.

Visitor Fulfilment

  • To provide a safe, satisfying and fulfilling experience for visitors, available to all without discrimination by gender, race, disability, or in other ways.

We appreciate that small scale operations will have limited resources and time so will need to balance the assessment process accordingly. There is more information in the  FAQ. Please also read our disclaimer.

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