Ethical Sponsorship Policy

  1. COMMITMENT TO ADDRESS ETHICAL ISSUES
    1. We actively seek opportunities to work together with external organisations to achieve shared objectives. However, it is vital that we maintain our independence and do not allow external partnerships to bring the name of Tourism Concern into disrepute. Tourism Concern therefore seeks, so far as is practical and within the constraints of UK law; initiatives that do not compromise the independent status of Tourism Concern to ensure that the activities of organisations we work with are consistent with our organisational values and our name is not used in a manner that would express or imply Tourism Concern endorsement of the company/organisation or its policies.
    2. This policy has been devised to ensure clarity and openness to all our Members and stakeholders. It is designed to address donations, sponsorship and cause related marketing. “Sponsorship” means payment by a private sector organisation – or individual – in return for public association with a Tourism Concern activity, project, event or asset. This could be in cash or in kind. We welcome comments, criticism and suggestions as to how these goals can be met.
  2. AVOIDANCE CRITERIA
    1. Partnerships with companies involved in any of the following activities will be avoided: tobacco manufacture, nuclear weapons systems manufacture, companies involved in human rights abuses, companies generating more than 10% of revenue from the sale of pornography.
    2. Tourism Concern will not accept support that could compromise who we are and what we do – or undermine our effectiveness in achieving our goals. Partnerships with companies whose commercial objectives would conflict with our goals and values, or which could promote inaccurate or misleading messages about our commitment to those goals and values would not be appropriate.
    3. Companies whose interests are opposed to the interests of Tourism Concern or compromise our principles and values.
  3. CAUSE RELATED MARKETING, AFFINITY MARKETING AND PRODUCT ENDORSEMENTS
    1. Tourism Concern does not endorse or approve products or companies, and a statement to this effect will be included alongside any branding or promotion associated with products. Tourism Concern will not promote any products unless published research has shown direct benefit to our beneficiaries.
    2. Only Tourism Concern and its subsidiaries will have direct access to our databases.
  4. ENGAGEMENT
    1. Tourism Concern believes that benefits to both partners can be enhanced if the charity partner has an input into policy issues at the commercial organisation. To this end, for substantial partnerships of more than 12 months duration, Tourism Concern will seek to establish a formal process for consultation.
  5. PROCESS
    1. Tourism Concern will not accept more than five per cent of total income per annum from one corporate partner, nor more than 20 per cent of total income per annum from commercial organisations, so as not to compromise our integrity. This does not include money raised via employee and customer fundraising as part of any corporate partnership arrangements. All cause related marketing and sponsorship with a value of more than £5,000 must be approved by the Board of Trustees.
    2. Contracts with partners must permit Tourism Concern to withdraw from any partnership where new developments mean that areas of this ethical sponsorship policy become breached.
  6. TRANSPARENCY
    1. A full list of corporate sponsors giving over £5,000 will be maintained on our website. Tourism Concern will communicate its commitment to this policy to the organisation’s Members.
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