The Living Wage Foundation is pleased to announce that Tourism Concern is an accredited Living Wage employer.

The Living Wage is an hourly rate set independently and updated annually. The Living Wage is calculated according to the basic cost of living using the ‘Minimum Income Standard’ for the UK. Decisions about what to include in this standard are set by the public; it is a social consensus about what people need to make ends meet.


Mark Watson

Mark is a Fellow of the Royal Geographical Society and a Chartered Manager with an MSc in sustainability and a first degree in geography and international development. He was the campaigns director of the human rights charity Stonewall and the Executive Director of One Planet Products before founding the charity UK Foundation for AIDS Research in 2009. In 1986 he spent three months in Dhaka, Bangladesh studying the effects of poverty on social exclusion; then in 1991 he led a six month expedition to the Amazon to consider the social and environmental consequences of rainforest destruction. Before going to university he spent one year working voluntarily in the township of Alexandria in South Africa and in 2003 he climbed Kilimanjaro to raise money for HIV / AIDS projects in Africa.

Peter Bishop

Peter has always had a passion for travel. After spending several years running his own graphic design business (with occasional adventures overseas), he sold up in the mid 1990s and spent a year cycling around West Africa before setting up a design and marketing business in St Lucia, West Indies. Working in a tourism dependent economy, and with many clients in the tourism industry, Peter became increasingly aware that tourism often brings little benefit to ordinary people. On return to the UK in the early noughties, he completed an MSc in Development Management, specialising in tourism and began working in sustainable tourism. He has since worked on projects in Sri Lanka, India, Cambodia, Tobago and St Lucia. He became a trustee of Tourism Concern in 2006, stepping down in 2009 in order to work on projects including our DFID-funded ‘Empowering Coastal Communities’ project, the Gap Year and International Volunteering Standard, and research into employment conditions in all-inclusive hotels.

Helen Jennings

Helen has studied at the Universities of Goldsmiths, Kent, Jyvaskyla (Finland) and The Arctic University of Norway (Tromsø) where she obtained a MA in Indigenous Studies. She has travelled extensively and has lived and worked in Canada, Scandinavia, and South America. Helen is particularly interested in cultural, indigenous, and spiritual tourism, ideas behind sensible ‘regulation’ and is convinced of the value of ethical and sustainable tourism.

Sudha Soni

Sudha is our consultant developing Best Practice Standards among houseboats in Kerala, India and working in collaboration with The Environment Collaborative, a local NGO. Sudha has worked in  in partnership with Tourism Concern for several years now, and particularly on our joint project seeking more sustainable approaches to houseboat tourism in Kerala. Sudha is a former Director of WWF Kerala so is very aware of how activities which negatively impact on the environment can also be devastating to the people whose lives and livelihoods depend on that environment.

Lidia Hejja

Lidia Hejja has obtained two degrees, the first a BA in International Tourism and Travel  Management from London Met, the second an MSC in‘ Responsible Tourism Management’ from Leeds Beckett University. She is particularly interested in Certification schemes and sustainable communications within the industry.



Samantha Jenkins

Samantha has travelled extensively and worked on development projects out in Cambodia, focusing on the impact of tourism in this region and continues to work for local communities in this area by creating video content for the outreach programs of CRDT and WWF. Samantha believes it is the greatest gift to be able to explore our beautiful […]

Becky Buchanan

Becky Buchanan gave up on international development being the cure for world poverty to study MA  Anthropology of Travel, Tourism & Pilgrimage at SOAS & is a founder of the affordable wellbeing retreat ‘The Orchard’.  She lives in Hackney with her threenager Iris and tabby cat Aisha.  When she’s not worrying about not meditating enough […]

Trustees (Council Members)


Kiran Gupta

Kiran’s background is in fundraising communications for international development organisations. She is currently a proposal writer and grant manager at ActionAid UK and has previously worked for Women for Women International and EveryChild. While studying for a Masters in International Relations, Tourism Concern inspired Kiran’s dissertation on poverty alleviation through tourism. In 2010 she took a sabbatical to work for Equitable Tourism Options in Bangalore, where she conducted research on sustainable tourism certification. Kiran also represented the EU at the Youth G8 Summit in 2013. She is based in London.

Roger Goode

Dr Albert Kimbu

Albert has been a Lecturer in Hospitality and Tourism at the University of Surrey, Guildford since 2010. He gained his BA in the English Language and Literature in English from the University of Yaoundé (Cameroon) and obtained an MA in Heritage Management from the Brandenburg University of Technology Cottbus (Germany) while picking up a Postgraduate Diploma in Human Resources Management along the way. He then did his PhD in Tourism at Nottingham Trent University where he also worked as a Lecturer in Tourism and International Business Communication/Environment. He has also previously worked as a translator for English French and German and as a research assistant at the Ethnological Museum in Berlin, Germany. His research interests revolve around sustainability, trust, social networks & social enterprise in hospitality & tourism in emerging destinations of the global south.

Whitney Wilkinson

Whitney comes from a corporate governance background and has worked for a number of small charities. After obtaining a BA in Politics and Law from the University of Kent, Whitney has worked in the non-profit sector for the past 5 years and has volunteered with Results UK, Street Child International and Stop the Traffik. Whitney is especially interested in international governance, sustainable tourism and perfecting her netball shooting skills. She is currently the Assistant Company Secretary of Stonewater Housing Association and is studying to become a Chartered Secretary.

Felipe Zalamea

Felipe Zalamea studied economics at La Sorbonne University in Paris, where he specialised in sustainability. He spent one year researching community-based eco-tourism initiatives and innovative social and environmental projects across South America. He saw how mass tourism threatens biodiversity, damages ecosystems and causes violations of the rights of local people, in particular workers and minorities. But he also met social entrepreneurs and local communities launching sustainable tourism initiatives, acting ethically and protecting the well-being of local populations and the environment. Felipe is the founder of Sumak Travel, or “good, sustainable travel”, a London-based tour operator / social enterprise, and Sustainable Pangea.